Note how the ad days “Scientific
tests prove Lucky Strike milder than
any other principal brand!” What
scientific test? Oh, the one confirmed
by an “independent consulting
laboratory.” While this ad was used
decades ago, similar advertising
techniques are still used today. So, if
you see claims such as this, here
are a few reasons to be skeptical:
Medical Term of the Day:
Top 10 MedFriendly Entries